Blog

As you know, we’ve been working with our friends at the Chrome Bar for the past few months. We sent all their amazing instructors a smorgasbord of Sway gear to...

Here are all the details of our new Instagram challenge, Sway The Chrome Challenge with The Chrome Bar starting June 1!

Right now, we’re working on an amazing new challenge with the Chrome Bar that you—yes, YOU—can join!

How Sway supports recycled and sustainably-made fashion to bring you the highest quality polewear. Sustainability is very important to us at Sway. We want to make sure you look hot,...

Tiffany, a low flow aficionado hailing from LA, is one of our newest models for both our Vegas and Senses collection (on sale now)! Read more about her clothes and...

Looking for something for the show girl or boy in your life this holiday season? Sshh, we won’t tell if that’s you #treatyoself

James “Becky” Wilkerson, a sexy and chic dancer out of Los Angeles, California is one fire-cracker fashionista! We sat down to talk to them about dancing, fashion and how they...

We’re celebrating our five year anniversary with a huge, virtual floorwork extravaganza and you’re all invited!

Hello polers!  One of the major parts of the performance is costume, but equaly as imprtant are the ACCESSORIES. They can play a big roole and used wisely can shift...

Hello polers!  We all love to watch Pole Theatre - it's definitely one of the most diverse ones. Divided into Pole Art, Pole Drama, Pole Comedy and Pole Classique, Pole Theatre allows...

Sway Spring Summer Collection 2017 Hello again! I want to introduce you to brand NEW Sway SS collection 2017. I will tell you a bit of where I took my...

Hello everybody and welcome to Sway Blog! It's been almost a year since I launched Sway pole wear e-shop - I must say its been quite a ride! Three collections, orders...